China World Hotel witnessed the grand opening of Forum for Transformation Trend of Housing Enterprises, the parallel forum of 10th Annual Meeting of China Real Estate Finance, held by the magazine Real Estate and Titan Holdings Group.

Ren Zhiqiang delivered the opening address surrounded by “Breaking through the Dilemma”. He held real estate is a rising industry with sustained consumer demand, which lasts for a long time. Apart from a mature capital market, developers are also required to complete the industrial chain, including building more houses, selecting industrialized and technology-based path and meet the consumer demand of more people. He firmly believed that real estate will remain a pillar industry.

Deficiencies in the current real estate industry were also raised. With the development of society, the chain of industrial division of labor will be gradually extended. However, our existing division of labor of developers is not complete: some of them only complete the land and building procedures, while consumption is commissioned by intermediary companies and property management is entrusted to other people. “Customers may make a one-time transaction” “for developers only complete the construction link”. To this end, Ren Zhiqiang stressed that to deal with the customer relationship with Internet thinking, developers should transfer their thinking from “would you buy our products” to “you can access to our products for they may solve your problems”.