Industrial trend: In the industry of real estate, giants are always giants, and the financing environment is undesirable
In recent years, two trends have been becoming increasingly strong in the industry of real estate and real estate finance: 1) The sales performance of benchmark real estate enterprises has been surging, and the concentration ratio of the industry has been rising more and more rapidly. Giants are always giants; 2) Since the end of 2016, the successively-promulgated regulatory policies have made it more and more difficult for small and medium-sized real estate enterprises to obtain fund.
As indicated by the data of China Index Academy, by the end of 2016, the sales share of top 100 real estate developers had accounted for half of the whole market, the sales volume of top 10 real estate enterprises had accounted for 1/5 of the whole market, and the industrial pattern had changed. In 2016, nearly 190 merger cases occurred in the real estate industry, involving a total amount of more than RMB 350 billion.
On the other hand, in the context of risk prevention and leverage removal, relevant regulatory policies for real estate and finance have been promulgated continuously, and the financing environment of the industry is undesirable. This year, banks tighten development loan dramatically, and regulatory departments step up their efforts to investigate the illegal inflow of bank financing funds to real estate. Asset Management Association of China has also promulgated The No.4 Code for FIling Management, imposing limitation on the fund acquisition of residential projects in 16 hot-spot cities, prohibiting management plans of private equity assets from financing enterprises of real estate development in such forms as bank consignment loan, trust plan, the earning (benefiting) right of transferred assets, used to pay the land transfer price or add the working capital. In May, China Banking Regulatory Commission issued to various banking regulatory bureaus 2017 Field Inspection Essentials of Trust Companies, incorporating the illegal trust business of real estate into the site inspection essentials of trust companies in 2017. The provisions of this document are directly aimed at the “land acquisition financing” carried out by trust companies, very much to the point.
Along with the successive tightening of trust, banking and bond issue, the financing “lifeblood” of real estate enterprises, especially small and medium-sized real estate enterprises, is in an emergency!
Innovative development: The cooperative opportunities of agency construction for Wins Investment
Being dedicated to becoming the most excellent international service provider of real estate finance is always the vision of Wins Investment. Carrying out business innovation according to market trend and seeking for all-win by seizing market opportunities are always the core strategies of Wins. This year, Wins vigorously boosts the business mode of “investment + agency construction”. Wins tries to achieve the efficient utilization of resources and the increment of value, by effectively combining the operation capacity, investment and financing capacity and brand influence of Gemdale Corp. and the excellent project resources of small and medium-sized developers.
Core appeal: setting up a capital platform of multilayer cooperation; achieving all-win
Based on the effective combination of “investment and agency construction”, Wins is trying to set up a capital platform of multilayer cooperation between small and medium-sized developers and frontline brand developers. Various participants of the platform use their own resources, accumulation of mature experience, brand advantage, etc. to tap and promote the value of agency-construction projects to the maximum and achieve the core appeal of all-win results.
In this platform, Wins Investment integrates its own investment and financing capacity, risk control and active management capacity, and the standardized product design capacity, operation management capacity and customer resources, brand value, auxiliary service, etc. of Gemdale Corp., forming six core advantages, creating the highest value for partners and investors.
A standardized and high-efficient platform of operation development management
Rich customer resources
In the past 29 years, Gemdale Corp. has offered products and services to more than 350,000 families in 39 cities in China and USA. Rich customer resources replenish the database of customer information system of Gemdale. In turn, various achievements of survey/analysis based on this system guide the improvement and innovation of products and services.
Mature auxiliary services
Diversified business partners and strategic fund owners
Wins Investment has set up desirable partnerships with domestically first-rate insurance companies, asset management companies, major commercial banks, trust companies, securities companies, publicly-offered fund owners and other financial institutions. In addition, by combining its self-owned funds, group investment funds and funds of several strategic parties, Wins has set up multichannel and multilayer fund sources, escorting the successful operation of investment projects.
Great brand influence
The brand value of Gemdale in 2016 was RMB15.334 billion.
Market-leading product innovation capacity
Adhering to the product idea of “leading a human-oriented life”; the high integration of 8 series of products including Brown Stone, Celebrity ,CHINACHIC, Future, Green, Heaven, Family, Community Commerce, and the self-value and life forms of various mainstream customers; [Top Apartment] and other innovative apartment types; [Five-Core Finely-decorated Home], [360° Health Home], [Life Smart Home], [Life Priority Home] and other R & D achievements and applications; all-round attention to a human-oriented life.
