2018 marks the 40th anniversary of reform and opening up in China. The real estate industry has contributed a lot for the prosperity from poverty, strong country and soaring economy. On December 12, “Salute to the Reform and Opening-up and Achieving A Better Life", the 2018 China Real Estate New Era Celebration was held at Beijing Yanqi Lake International Convention & Exhibition Center.

At 1: 00 p.m. on the 12th, four closed-door meetings of Chinese real estate managers named “Competition at Yanqi Lake” were held simultaneously around the market, finance, products and property. In the closed-door meeting on financial issues, “offensive and defensive way of financing”, Zuo Xiaolei, a renowned economist and chief executive adviser of China Galaxy Securities, Ni Jianda, co-chairman and CEO of Jupai Investment Group, Jiang Nan, executive director of China Jinmao and chairman of Jinmao Capital, Xu Yafeng, president of WINS Investment in Gemdale, Li Shumin, the managing director of Hongyi Investment, Zhu Jin, chief analyst of orient securities in real estate industry and Wu Kunling, chief executive of Tianlu Fund, and many other business leaders, real estate fund bosses and top analysts predicted financial keywords in 2019 to grasp the offensive and defensive way of real estate financing. They discussed how far the domestic public offering REITs is, the securitized products of long-term apartments, the difficulties and opportunities of asset securitization, and how to make investment choices for real estate funds under the new normal.

After the meeting, Xu Yafeng, president of WINS Investment, was interviewed by LEJU Finance.

When Xu was asked about the key words of real estate finance in 2019, hementioned “rational development". He said that after the rapid development, the industry has ushered in the regulation of national policies, and the whole industry will enter a more rational state in 2019. Whether from the perspective of industry development or from the perspective of real estate finance, everyone will become more and more rational. Under the new situation, we need more professional and rational attitude to pay attention to the future market.

Xu introduced that WINS Investment has been established for nine years and is a private placement organization with a background of developers. As for the development-oriented business, it is the business that WINS has inherent advantages, and the business that WINS is very familiar with and good at. In terms of equity investment and financing capacity, WINS has also accumulated quite a wealth of experience.

 “We will pay more attention to urban renewal and asset securitization in the future,” Xu said further. Whether from the market demand of urban renewal or from the demand of investors, urban renewal is an inevitable trend in the development of real estate market to a mature stage. WINS also has the corresponding capital operation ability to open the closed loop of urban renewal capital operation.